My first thought when a friend sent through a screenshot of the Build a bear pay-your-age promotion in a WhatsApp group chat was “surely this is fake news”. A quick online search proved it to be an actual event so I let myself get very excited. It’s one of those brands I walk past on the High Street but never actually venture in so this was the perfect way to reel me in.
Unfortunately the execution was exceptionally poor and the company is now having to issue vouchers to disappointed families. The ladies in our group chat planned to go there for the 9am shop opening time. Naively assuming it’d be a walk in the park. Well, it was far from it. We all abandoned the queue at various stages – including not turning up at all after seeing the picture of the queue from the lady who arrived at 9am. In fact, one lasted a respectable, yet crazy, 6 hours. Imagine trying to keep a toddler still for that long! There were reports of riots and police closing stores in other towns. I wonder how many turned up to the shop for a normal shopping trip just to be met with a rather long queue? Anyways, here’s how to get your £12 voucher:
Visit the Build a bear website and sign up for a Bonus account by 11:59 on Wednesday 18th July. It’s very easy to register. Well once you get your head around the very unhelpful password error message highlighted by the purple arrows below:
What it is trying to say is that your password is not strong enough. Not that your passwords don’t match. I’ve added the password criteria to the screenshot too. Once the account is created, the voucher will automatically appear in your account and it is valid until the end of August. Here’s a snippet of ours:
Be sure to read the Ts and Cs and it’s probably a good idea to redeem it sooner rather later as it is while stocks last. Oh you don’t have to take the kids either so it should be a much easier affair.
If we’d queued for hours on the day, I’m not sure how I’d feel about a blanket £12 voucher being made available for everyone, including those who didn’t turn up. However, it is a very generous offer by Build a bear so let’s hope the kids play with it for more than 5 minutes!