How to get a £12 Build-a-bear voucher following the pay-your-age fiasco

My first thought when a friend sent through a screenshot of the Build a bear pay-your-age promotion in a WhatsApp group chat was “surely this is fake news”. A quick online search proved it to be an actual event so I let myself get very excited. It’s one of those brands I walk past on the High Street but never actually venture in so this was the perfect way to reel me in.

Unfortunately the execution was exceptionally poor and the company is now having to issue vouchers to disappointed families. The ladies in our group chat planned to go there for the 9am shop opening time. Naively assuming it’d be a walk in the park. Well, it was far from it. We all abandoned the queue at various stages – including not turning up at all after seeing the picture of the queue from the lady who arrived at 9am. In fact, one lasted a respectable, yet crazy, 6 hours. Imagine trying to keep a toddler still for that long! There were reports of riots and police closing stores in other towns. I wonder how many turned up to the shop for a normal shopping trip just to be met with a rather long queue? Anyways, here’s how to get your £12 voucher:

Visit the Build a bear website and sign up for a Bonus account by 11:59 on Wednesday 18th July. It’s very easy to register. Well once you get your head around the very unhelpful password error message highlighted by the purple arrows below:

Build a bear bonus account registration page password error user message for build a bear discount voucher pay your age post

What it is trying to say is that your password is not strong enough. Not that your passwords don’t match. I’ve added the password criteria to the screenshot too. Once the account is created, the voucher will automatically appear in your account and it is valid until the end of August. Here’s a snippet of ours:

Build a bear 12 pound voucher screenshot pay your age 2018

Be sure to read the Ts and Cs and it’s probably a good idea to redeem it sooner rather later as it is while stocks last. Oh you don’t have to take the kids either so it should be a much easier affair.

If we’d queued for hours on the day, I’m not sure how I’d feel about a blanket £12 voucher being made available for everyone, including those who didn’t turn up. However, it is a very generous offer by Build a bear so let’s hope the kids play with it for more than 5 minutes!

Follow me on Twitter for more instant updates on offers like these. If you did get a bear or are planning then let’s see a picture – tag me on Instagram using @thegrowingmum.

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3 thoughts on “How to get a £12 Build-a-bear voucher following the pay-your-age fiasco

  • July 14, 2018 at 7:38 pm

    Thanks for this heads up, I hadn’t heard of the promo offer, but did hear of the 8 hour queues at our local store!!! Like you say people will possibly be fuming that the offer is being extended to others, but many were disappointed or left empty-handed. Might just go and join up now, my youngest would love one of these bears xxx

  • July 16, 2018 at 9:25 pm

    I never knew they were doing this until reading the news after the event and seeing the mess and carnage..! It’s an incredible promotion though, so it’s unsurprising it was hugely popular and they couldn’t control the influx. It’s heartening to know they’re doing this voucher scheme for those who’ve missed out. x

  • July 17, 2018 at 8:05 am

    Wow doesn’t sound like the treat it should have been! We’ve been to build a bear a few times but thankfully my children aren’t that bothered. Phew.


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