As a consumer, I’ll be ignoring emails from companies I don’t care about, no matter how attention-grabbing or nauseating the title. Anything to get people clicking the opt-in link I suppose. Though some have sneakily made it an opt-out link – presumably hoping I won’t read the email and stay subscribed! If GDPR achieves nothing else for me, at least it’s given me opportunity to cull a few senders. Next week I’m hoping to wake up to a lighter inbox.
Why the panic? I’m far from an expert but if consent was properly obtained in the first place then there shouldn’t be much to fret about. For those with dodgily obtained email addresses or selling data then GDPR or not, these weren’t good practices!
As a hobby blogger, I’m still subject to the regulation and although it seemed daunting at first, the Information Commissioner’s Office (ICO) website has actually been quite useful. There are self- assessments for the GDPR scenarios a business may find itself like the ICO Data protection self assessment. Unfortunately, as with PPI, there’s a rise of a new breed of consultants, who will charge to make you GDPR-compliant. Might have something to do with the massive fine mentioned on the ICO’s website but there are warning steps before the fine is issued. Large businesses may very well find this service useful or already have the role in place from their previous data protection work. This leaves the small to medium-sized businesses open to exploitation.
So before rushing to decimate email lists, if the purpose of obtaining data was clear from the start then this may not be necessary. Although some bloggers are using this as a chance to only keep dedicated subscribers. Sadly, the companies that are spamming will probably continue without repercussion. I am yet to get a consent email from those in my spam folder!